NOTE FROM TED: This talk only represents the speaker's personal views and understanding of the brain. Theories discussed in this talk around the reptilian brain lack legitimate scientific support. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfAlberto Mattiello talks about how the human-machine relationship is the key to the future of humanity: understanding it means evolving. Starting from the three human brains – reptile (instinct), Libycus (emotions) and Cortex (reason) – he will explore how machines are following a similar but inverse path: from the intellect of language systems to the empathy of affective computing, up to the physicality of robotics. This journey reveals not only risks and biases, but above all the opportunities of a world where every technology will have a personality, transforming the way we live and work. Visionary, Author and innovator, expert in technology and business innovation. For ten years Alberto has led Future Thinking, an international organization, Wunderman-Thompson innovation acceleration hub, and is Head Of Innovation at Retail Hub. Marketing and Innovation teacher at important institutions, including Imperial College London and Bocconi University. Co-founder of Eitherland, the first outdoor work ecosystem that has won several design awards, and of LabNext, recognized by Wired as "the Italian Think Tank". His theories, including Innovation Success, Brand Robotics and Multiverse AI, have been covered in his books, including "Disruption", "Customer Success" and "Marketing Thinking". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx