Behind all the theoretical postulates models and pyramids of consumer behaviour lies a basic psychology that nudges us as our brain drives us to purchase even without us as consumers realizing it. Research indicates that 95% of our decisions are driven by subconscious urges, highlighting how often we rely on mental shortcuts and heuristics rather than rational analysis.The idea is to decode the psychology behind attention habits, loyalty, learning, motivation, perception biases and of course technology. Harinder Singh Pelia is the creator of the 10Xer Club, a club made by marketers for marketers that aims at solving challenges with upskilling, networking, and hiring marketing professionals in India. He was previously a Marketing Leader at Amazon, where he helped launch and grow Amazon Fashion through several projects from scratch. Additionally, Harinder had a key role in the development of various other high-end fashion labels like Diesel, Ajio Luxe, and The White Crow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Every story changes depending on where you stand. In this entertaining and thought-provoking TEDx talk, filmmaker and architect Prashanth Raj explores the power of perspective—how the way we see things shapes the stories we tell and the lives we live. Blending humor with deep insights, Prashanth takes us on a journey through storytelling, filmmaking, and architecture, showing how every frame, every structure, and every moment is a matter of viewpoint. Using hilarious examples, he highlights how shifting our perspective can change not just narratives, but our understanding of the world itself. Tied to the Garden of Eden theme, his talk challenges us to embrace multiple perspectives, recognize the beauty in different viewpoints, and appreciate how every story is uniquely shaped by the lens through which it’s seen. This TEDx talk was independently organized under the TED conference format. Learn more at https://www.ted.com/tedx. Prashant Raj is a movie director with a flair for captivating visuals, most recently recognised for his work in the movie O2. He is known for pushing boundaries and bringing fresh perspectives to the screen while creating the perfect fusion of storytelling and passion. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx