Tu huella digital como marca personal | Oriana Ortiz | TEDxColinas del Torbes
¿Cómo podemos usar la tecnología para crear estrategias de marketing que no solo sean innovadoras, sino también humanas y efectivas? En esta charla inspiradora, la Dra. Oriana Ortiz, mercantilóga venezolana con más de 17 años de experiencia en marketing digital y transformación empresarial, nos desafía a repensar el papel de la tecnología en el mundo del marketing. A través de su visión estratégica y su amplia trayectoria como consultora, emprendedora y docente, Oriana nos muestra cómo la era digital puede ser una oportunidad para conectar con los consumidores de manera auténtica y construir marcas más fuertes. Si quieres aprender a potenciar tu negocio o marca en el mundo digital sin perder la esencia humana, esta charla es para ti. ¡Descubre cómo la tecnología puede ser tu mejor aliada para alcanzar el éxito! Oriana Ortiz es una destacada mercadóloga venezolana con más de 17 años de experiencia en gerencia, consultoría de marcas, marketing digital, planificación de medios 360, business intelligence y desarrollo de emprendimientos. Actualmente se desempeña como Directora de Mercadeo en VNET telecomunicaciones y es Fundadora y Directora General de PING Social Marketing Agency.Oriana es además Docente de Marketing Digital en el Decanato de Postgrado de la UNET y Mentora en EmprendeTech en el IESA. Recientemente completó un Diplomado en Inteligencia de Negocios con Power BI en la UCV y un Programa Avanzado de Gerencia en el IESA.Con un alto dominio del inglés y conocimientos en lenguajes de programación, Oriana es una profesional versátil y con una amplia trayectoria en el mundo del marketing y los negocios. Su experiencia como emprendedora, consultora y docente la convierten en una experta en temas de transformación digital y uso de tecnología para potenciar las estrategias de marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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