In a world driven by fast consumption and digital noise, Romina Biamino envisions a different path—one where marketing is rooted in human connection, sustainability, and well-being. In her TEDxCalle Aldama talk, Nueva Era Holística, she challenges traditional marketing models and introduces a strategy that aligns with mental health, ecological responsibility, and conscious consumerism. By shifting the focus from mere transactions to meaningful interactions, Romina invites us to rethink the way we buy, sell, and connect—proving that businesses thrive when they nurture both people and the planet. Romina Biamino is a passionate marketing consultant specializing in wellness and human development projects. As the founder of LaMachi, a holistic marketing agency, her extensive experience in sales, marketing, event planning, public relations, and hospitality management provides her with a deep understanding of the business world.Romina’s mission is to help brands and projects uncover their purpose, make a meaningful impact, and build authentic identities. Certified in yoga, meditation, and alternative therapies, she integrates wellness insights into all her projects, recognizing the positive impact of health and well-being on people’s lives.Her unique blend of marketing expertise and wellness passion makes Romina a market leader, dedicated to helping her clients reach their fullest potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx