As both a product designer and a consumer, I’ve seen firsthand how products are made -and how they often fall short when it comes to sustainability. This isn’t due to technical limitations but a lack of real pressure for change. While regulation is on the horizon, we, as consumers, have the power to act now. By demanding repairability, durability, and responsible end-of-life solutions, we can push brands to do better. Let’s start a conversation about what we truly want from the products we buy - and use our collective voice to shape amore sustainable future. I'm a product designer specialising in user-centred and sustainability-focused design forearly-stage hardware innovators. I have worked across the consumer and medical sectorshave worked on a wide variety of products including inhalers, medical pagers, pressurecookers and even a Quidditch goal. I founded People Planet Product in 2024 in order to address a gap between early-stage innovative ideas, and technical product development. I would like to help innovators embed responsible development techniques into their projects and am passionate about helping them to develop products people want, and that align with the needs of the planet. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx