What makes a good advertisement? Is it creativity, storytelling, or something more? In this insightful TEDx talk, Anusha Shetty, CEO of Grey Group India (Grey & AutumnGrey), dives into the true essence of advertising and its potential to move hearts and drive real-world impact. Through powerful examples, Anusha showcases how advertising is more than just selling—it’s about storytelling with purpose. Her talk explores how emotionally resonant ads can inspire action, shift perceptions, and create lasting change. Tied to the Garden of Eden theme, her talk reminds us that impactful advertising has the ability to nurture societies, rebuild communities, and plant the seeds for a better future. This TEDx talk was independently organized under the TED conference format. Learn more at https://www.ted.com/tedx. Anusha Shetty is a dynamic entrepreneur and the founder of ‘Autumn Grey’, a digital marketing and advertising agency. With a sharp eye for trends and the gift of creativity, she’s all about creating impactful campaigns that connect brands with their audiences. Her contagious energy never fails to inspire everyone around her! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx