Join Alex Godwin-Brown, who shares her secrets as a reputation manager, on shaping personal brands and controlling narratives before others define them. She emphasizes the power of first impressions, strategic storytelling, and proactive online management to build authentic reputations. Her talk offers practical steps to curate a cohesive personal brand that truly reflects one’s values and mission. Alex Godwin-Brown is a publicist and reputation manager with over two decades of experience. She specialises in enhancing the public profiles of founders, philanthropists, CEOs, and family offices. Her expertise spans corporate, consumer, personal PR, and crisis communications working across a spectrum of clients from British retailers and international auction houses to real estate magnates and private family offices. Alex operates in demanding environments, delivering comprehensive communications plans which incorporate digital marketing, event activations, and press coverage to accurately represent her clients' brands and values. Alex is committed to philanthropy, and serves as a Trustee for The Passage, an organisation which works to prevent homelessness and aims to transform the lives of those who have experienced homelessness. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx