In this engaging Fireside Chat, Paramjit talks to Dee Roberts-Molloy about her journey as a first-generation British Indian female entrepreneur and what led her and her husband to design the world's first Lassi Gin and Punjabi Chai Gin, and why it's called 'crazy'. As a first-generation British Indian entrepreneur, Paramjit refused to conform, challenging conventions through bold flavour, storytelling, and sheer determination. She blends deep cultural authenticity with cutting-edge techniques, redefining how heritage is experienced in premium drinks.
Her world-first creations, Lassi Gin and Punjabi Chai Gin, have set a new standard in spirits—crafted for bold, unexpected flavours, a full-bodied mouthfeel, and exceptional smoothness. Listed at Harvey Nichols for eight years, they have defied expectations and reshaped industry norms.
Beyond spirits, Paramjit is a consultant helping brands harness flavour and aroma to create unforgettable customer experiences. She works with businesses to craft sensory identities that deepen connections and elevate their brand presence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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