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Beyond Visual Revamp: Genz's Design Aesthetics | Sugandha Tyagi | TEDxSIU Lavale

Every generation pushes against the established norms of their times. While millennials influenced by maximalist fashion and spaces, rebelled against the elaborate pursuits of their predecessors, favoring clean lines and muted colors over extravagance. Gen Z, on the contrary, celebrates comfort, creativity, community, and authentic expression, rejecting traditional sophistication or "perfect luxury", embodying an "everything, everywhere all at once" attitude. This track delves into the vibrant mosaic of influences shaping Gen Z's perspective, exploring how their fearless embrace of maximalism redefines design. It’s about breaking free from the minimalist mold and breathing new life into bold, eclectic aesthetics—fusing the best of the old and the new to create a contemporary narrative of unapologetic individuality. Sugandha Tyagi, a self-taught artist from Delhi and the creator of the design studio Shoes Your Daddy, turns common shoes into eye-catching and distinctive works of art. While at first glance her designs could seem like digital prints, closer look reveals the accuracy and dexterity of her craftsmanship. Known for her bold use of color and durable, high-quality finishes, Ms. Tyagi has built a loyal following that includes both sneaker enthusiasts and high-profile individuals like Ranveer Singh. Her artistic inspiration stems from pop culture, animated characters, and the lively artwork often seen on Indian trucks, making her creations a vibrant expression of originality. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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