The story behind the ‘perfume capital’ of India | Pranav Kapoor | TEDxMICA
Pranav Kapoor takes us on a journey through scent, memory, and heritage—reviving his hometown of Kannauj, India’s ancient perfume capital. From childhood nostalgia to pioneering perfume tourism, he shares how one idea is transforming a forgotten craft into a thriving movement. Pranav Kapoor is on a mission to revolutionize how the world experiences perfume. He aspires to put his 3,000-year-old hometown of Kannauj—India's ancient perfume capital—back on the global map. Having transformed his family's legacy into a pioneering Perfume Tourism venture, he is not just preserving an ancient art form but reinventing an entire city's future. He offers hands-on perfume making, fragrance-paired meals, and cultural immersion experiences. His vision includes developing a nationwide fragrance trail to promote India's perfume heritage and support local artisans. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 4:22Ganesh Vandana | Classical Dance Performance | Ganesh Vandana | TEDxKKWIEEROpening the stage with grace and divinity, this enchanting Ganesh Vandana marks the perfect beginning to TEDxKKWIEER. An elegant classical dance performance dedicated to Lord Ganesha, the remover of obstacles, sets a spiritually uplifting tone for the event.With intricate movements, expressive storytelling, and traditional music, our performers pay homage to the divine energy that inspires creativity, wisdom, and new beginnings. Classical Indian dance forms are a soulful blend of tradition, expression, and spiritual depth. Each performance begins with an invocatory act, often seeking the blessings of Lord Ganesha—the remover of obstacles and the harbinger of success. As the dancer gracefully enters the stage, every movement becomes a prayer, every rhythm a step closer to the divine. Let the rhythm guide you and the devotion move you, as ancient stories unfold through expressive gestures and powerful emotions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 15:57Una riflessione fra informazione e cultura | Roberta Scorranese | TEDxToranoNuovoChe cosa resta della bellezza nell’incessante rumore delle nostre giornate? Chiacchiericcio, narcisismo, marketing, burocrazia digitale: come fare cultura nel mondo dell’informazione cercando di distinguere quello che è importante da quello che è interessante? Una strada non esiste, ma una bussola sì: ricordarsi che l’arte non è mai tranquillizzante, mai didascalica, mai consolatoria. Ma (come ripeteva Thomas Mann) «la bellezza trafigge».Giornalista, lavora da vent’anni al Corriere della Sera, dove è caposervizio della redazione Eventi culturali.È direttrice scientifica del Master Arte presso Rcs Academy Business School.Per Bompiani ha scritto il memoir «Portami dove sei nata» (2019) e il saggio «A questo serve il corpo. Viaggio nell’arte attraverso i corpi delle donne» (2023).Sul Corriere cura la rubrica fissa d’arte Capolavoro!, ogni venerdì, e la videorubrica Capolavoro! Video, ogni mese. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
