Mireille Barsoum shared with the audience a talk about achieving big dreams. No matter how crazy they are. She started off with sharing Mo Salah’s dream of qualifying with Egyptian team to the world cup, which unexpectedly turned into a fear of a dream lost too soon. She then discussed how fear could be turned into strength with the correct motivation, resilience and passion. The talk was based on the concept of GRIT, coined by Angela Duckworth, as the single most acknowledged characteristic of successful people and effective leaders. The audience was left with a feeling of motivation and a drive to overcome fear with the secret recipe of GRIT (guts, resilience, initiative and tenacity). Mireille Barsoum is a Strategic Marketing Professional and the founder of Methodz Consulting. She is currently the Strategic Marketing Consultant at the Innovation and Entrepreneurship Center at NU, Professor of Economics at AUC, and Professor of Marketing, Positive Psychology and Critical Thinking at NU. She is the BBA program director and professor of Marketing, Business Innovation and Strategy at Monarch Business School, Switzerland. She previously held the positions of Marketing & Communications Director at Raseedy for e-payments and Nile University, and Marketing Manager at AMAN for E-Payments and Raya Social Media, Raya Holding. Barsoum is currently a Professional PhD Fellow in Strategic Marketing at Monarch Business School, Switzerland. She holds a Master of Science in Strategic Marketing from the London School of Business & Finance as well as an MBA from the Maastricht School of Management, the Netherlands. She is a certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx