In this thought-provoking talk, Vach Hovsepyan delves into the fascinating role that guilt has played in his journey to success. Through his personal story, he explores how guilt can be transformed into a powerful motivator, fueling a deep sense of purpose, patriotism and responsibility toward one’s homeland. This eye-opening talk reveals how embracing complex emotions can lead to a greater commitment to one’s roots and purpose.Vach Hovsepyan is a serial startup executive, co-founder, and advisor. His career began in retail banking at JP Morgan Chase, later transitioning to management consulting at PwC, before discovering his passion for technology startups. Over the past nine years, he has led and scaled Customer Success teams at ServiceTitan and Deputy and co-founded a vertical software company servicing the US Waste Management Industry. Vach was instrumental in establishing and growing ServiceTitan’s Armenia office and is an active contributor to Armenia's tech ecosystem. Raised in Yerevan, Vach now lives in Los Angeles with his wife and three daughters. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx