Baking Dreams into Reality: Turning Passion into Profit | Sheena Singhania | TEDxMRU
Sheena Singhania shares her inspiring journey of transforming her childhood passion for baking into a Forbes-recognized career, where she is now ranked among the Top 10 Bakers in India.
She begins with a nostalgic reflection on childhood—how time flies when you’re having fun—highlighting that true passion makes work feel effortless and rewarding.
Raised in a small town in a family of bakers, she naturally picked up baking skills. However, despite scoring 96% in her board exams, which opened numerous academic opportunities, she felt uninspired. She longed for a career that excited her daily.
Her breakthrough moment came when, during her final year of college, she met a woman at the gym who introduced her to the Culinary Institute of America in New York. Encouraged by her brother, she secretly applied behind her parents' backs. This decision changed her life—it was where she mastered the science of baking, learning about the chemistry of ingredients and perfecting her craft.
Returning to India, she started seeing the world differently—even spending hours admiring flowers, analyzing their colors, textures, and patterns, and figuring out how to incorporate them into cake designs. Her love for drawing led her to create edible artwork on cakes.
While success came, so did struggles. She was so engrossed in her work that she skipped meals, eventually landing in the hospital multiple times. She also faced heavy criticism but learned to treat it as feedback rather than letting it discourage her.
Sheena shares key lessons on turning talent into a profitable career:
1. Start Small – Understand the market gaps before launching big.
2. Let Creativity Grow Gradually – Don’t rush execution; build momentum slowly.
3. Be Clear About Your Goals – Have a defined vision for your career path.
4. Prioritize Self-Care – Even on busy days, take time for something you love.
5. Hire the Right People – The right team can make or break your business.
6. Think Outside the Box – Creativity is key to standing out.
7. Never Compromise on Quality – Stick to your values, and customers will come to you.
She concludes by encouraging everyone to turn their skills into opportunities and pursue their passion without fear of failure.
Sheena Singhania, founder of Project Cake by Sheena, is a renowned cake artist blending art and flavor. A graduate of the Culinary Institute of America, she’s been featured in Forbes India and Cake Masters. Known for her luxurious 24-carat gold-plated cakes, she redefines creativity in baking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 15:56Labirentteki Değerli Yalnızlık | Özlem Gürses | TEDxBilkent UGazeteci, yazar ve televizyon sunucusu Özlem Gürses, modern hayatın karmaşası içinde kaybolan bireyselliğin ve yalnızlığın düşündüğümüzden çok daha güçlü bir araç olabileceğini ve bize yeni kapılar açabileceği hakkında konuşuyor. Kendi labirentimizde yol almanın düşündüğümüzden daha çok önemli olduğunu ve kendi labirentimizde kalmaktan korkmamaız gerektiğinden bahsediyor. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Özlem Gürses was born in Ankara on August 18, 1970. After completing her primary and high school education at TED Ankara College, she entered the Department of Urban and Regional Planning at METU Faculty of Architecture. She moved to Istanbul during her master's degree and entered the media world. Gürses has written many articles and books on literature and culture. She has also given speeches at various conferences and seminars on Turkish literature and culture. Gürses began her media career as a reporter at ATV News Center and later appeared on programs such as "Gece Hattı" and "Kırmızı Koltuk" on Star TV. She worked as an editor and presenter on programs such as "20. Saat", "13 Agency", "Bıldıgın Gibi Değil" and "Burası Haftasonu" on Habertürk TV. She served as assistant news director and on-screen presenter on the "Ana Haber" program on Kanal 1. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 7:38How to overcome procrastination | Shashva Dedhia | TEDxRWA YouthShashva is here, not to talk about the future, but about the first step to reaching it”. Yes, procrastination is an everyday problem, which affects the smallest things like grocery shopping, to the biggest, like submitting your end-of-year exam. Fortunately, according to Shashva, there are some quick and easy techniques, which can make procrastinators seasoned work pros. Because, remember, as Shashva says, the best time to innovate and grow, is now. Shashva Dedhia is a passionate student of Grade 9 at RWA. He enjoys learning and is always looking for opportunities to meet new people. He is a budding photographer, as well as being an avid reader and also working on paper-craft, namely quilling. He values his academics and his extra-curricular, which is why he practices badminton and cricket. His favorite subject areas include math, science, and history. He is quite competitive and likes to succeed at what he does. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx