Data is a currency - spend it wisely! (with ASL) | Stefanie Babka | TEDxFrankfurt
Is our future shaped by how we use data—or by how data uses us? Stefanie reveals why building a mindful data culture is essential in the age of AI. Learn how balancing human and artificial intelligence can lead to ethical innovation and better lives for all.
Sign Language Interpreter: Day Heisinger-Nixon With over 20 years of experience in digital marketing, public relations, and digital transformation in various industries, Stefanie is deeply fascinated with the interface between people and technology. Leading teams for the past decade, she has authored two books on social media and has been instrumental in organising and supporting major events such as IAA, Autosalon Geneva and Fashion Week. Stefanie has successfully launched over 50 digital products and managed campaigns for more than 60 renowned brands, including Mercedes, Opel, Wagner Pizza and Kit Kat. At Merck, she spearheaded key transformation projects like the introduction of the digital workplace. Now, as the Global Head of Data Culture, Stefanie is responsible for communication, change management, and upskilling programs in Data and AI, including the Merck Data & Digital Academy. Her passion lies in combining artificial intelligence with human intelligence to drive meaningful insights and data-driven decision-making. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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