"设计思维不仅是创新的起点，更是解决问题的钥匙。"踏足不同国家与文化的叶孝忠，通过设计思维的实践，带领我们探索如何通过观察、同理心和精准的问题定义，为用户和读者创造最适合的产品与体验。在全球化的时代背景下，设计思维不仅帮助我们克服文化差异，更让我们能够深入理解不同市场的需求与痛点，从而提供具有真正价值的解决方案。在中国市场的开拓过程中，叶孝忠发现，仅仅复制国外的成功模式是行不通的。面对不断开放且逐渐富裕的中国市场，他深入理解当地消费者的习惯与喜好，通过文化串联、定制化的旅游指南等方式成功赢得了用户的青睐。这不仅是一次商业的成功，更是设计思维在跨文化场景中的典型应用——用本土化的视角打破传统，创造了全新的商业模式。"Design thinking is not just the starting point of innovation; it is also the key to solving problems."Yap Seow Choong, having experienced diverse countries and cultures, guides us in exploring how to create the most suitable products and experiences for users through observation, empathy, and precise problem definition—core practices of design thinking. In today’s globalized world, design thinking helps us transcend cultural barriers and allows for a deep understanding of the needs and challenges of different markets, enabling solutions that offer real value.While developing in the Chinese market, Yap discovered that simply replicating successful foreign models wouldn’t work. As the Chinese market grew increasingly open and affluent, he recognized the importance of understanding local consumer habits and preferences. By connecting culturally and offering tailored travel guides, he successfully won over users.This achievement wasn’t just a commercial success, but also a prime example of applying design thinking in cross-cultural contexts—breaking away from tradition with a localized perspective and creating a new business model.#TEDx #TEDxPetalingStreet #TEDx茨廠街 #TEDx茨厂街 #Forward2024 #躍2024 #跃2024 #葉孝忠 #叶孝忠 #YapSeowChoong #旅行作家 #设计思维 #文化探索 #Speakers2024 叶孝忠毕业于香港中文大学硕士，曾担任《孤独星球》旅行指南出版人，在其领导下，书籍曾获得不少奖项。 他也在中国、台湾和新加坡出版过超过 10 本旅游文学作品，目前是《联合早报》、《光明日报》专栏作者，也在新加坡国立大学兼任高级讲师。新书《我给新加坡写了一本马来西亚》，以新加坡人的角度，向新加坡人介绍马来西亚，记录了在马来西亚旅行的精华和美好。他说，设计思维 (Design Thinking) 是一种解决问题的方法，与我们的生活密不可分。Graduated with a master's degree from the Chinese University of Hong Kong, Yap Seow Choong once served as the publisher of the Lonely Planet guidebook. Under his leadership, the books have won many awards. He has also published more than 10 travel literature works in China, Taiwan, and Singapore, and is currently a columnist for Lianhe Zaobao and Guangming Daily.His latest book introduces Malaysia to Singaporeans from the perspective of a Singaporean and records the essence and beauty of traveling in Malaysia.Seow Choong said that design thinking is a way to solve problems, which is inseparable from our lives. He mentioned that whilst he is a publisher, he holds multiple roles and needs to use design thinking to solve various challenges in life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx