Data is a currency - spend it wisely! | Stefanie Babka | TEDxFrankfurt
Is our future shaped by how we use data—or by how data uses us? Stefanie reveals why building a mindful data culture is essential in the age of AI. Learn how balancing human and artificial intelligence can lead to ethical innovation and better lives for all. With over 20 years of experience in digital marketing, public relations, and digital transformation in various industries, Stefanie is deeply fascinated with the interface between people and technology. Leading teams for the past decade, she has authored two books on social media and has been instrumental in organising and supporting major events such as IAA, Autosalon Geneva and Fashion Week. Stefanie has successfully launched over 50 digital products and managed campaigns for more than 60 renowned brands, including Mercedes, Opel, Wagner Pizza and Kit Kat. At Merck, she spearheaded key transformation projects like the introduction of the digital workplace. Now, as the Global Head of Data Culture, Stefanie is responsible for communication, change management, and upskilling programs in Data and AI, including the Merck Data & Digital Academy. Her passion lies in combining artificial intelligence with human intelligence to drive meaningful insights and data-driven decision-making. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 8:56“Why every child should be a Scout” | Athan Wong | TEDxRCHK YouthAthan will share his journey through Scouting, highlighting its transformative power in youth development. He will delve into the themes of collective struggle and new experiences, illustrating how these elements foster resilience, leadership, and lifelong learning. Join him to discover why every child should have the opportunity to experience the hidden magic of Scouting. Athan Wong is the 16-year-old chairman of the 175th Venture Group and one of the youngest Scouts going for the prestigious Dragon Scout and the Scout of the Year award. He believes that Scouting is integral to ensure that one is disciplined and strong-willed. Outside of scouting, Athan is an academic and a debater, and he runs his school’s Biomedicine Society. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 16:10From Molecules to Life: A Physicist’s Search for Biology’s Secrets | Petra Schwille | TEDxTUMWhat is life, and how did it originate? Petra Schwille, a biophysicist and director at the Max Planck Institute of Biochemistry, delves into these profound questions by striving to recreate the essence of life from its most basic components. In her talk, she takes us on her journey from studying individual molecules with advanced optical techniques to constructing minimal cells that embody the key characteristics of life—self-organization, replication, and energy utilization. She illustrates how bottom-up synthetic biology seeks not only to uncover the origins of life but also to expand the frontiers of scientific exploration. Biophysicist and Director of Cellular and Molecular Biophysics at the Max Planck Institute. From decoding life’s mysteries at the molecular level to pioneering new methods in biophysics, Petra’s career is a journey of relentless curiosity. Starting with a love for physics, she ventured into biological systems, inventing techniques to measure molecular interactions in real-time. Now as a Max Planck Director, Petra's mission is to build simpler versions of life to better understand its complexity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
