Arinjoy will discuss the devastating effects of debranding and how minimalism has essentially undermined brand identity and uniqueness. However, there is a scope to achieve creativity amidst this mainstream revolution, and it’s precisely why famous brands are as famous as they are. Arinjoy De, having an innate interest in any discipline concerning design, certainly has a lot to vocalize on the current state of mainstream branding and its everlasting implications. Being an inceptive 16-year-old, he has pursued a myriad of endeavors within the realms of marketing, design, and, most importantly, architecture. Alternatively, Arinjoy is an avid musician, a STEM fanatic, and (maybe) a geography guru. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx