Egemonia della cura | Simona Sinesi | TEDxSiena
Con Simona Sinesi ci chiederemo se esiste una finanza etica e se è possibile (ri)pensare a piccole e grandi economie locali e di scala, nelll’ottica della cura dell’individuo.
Nuovi paradigmi economici e non solo, in un disegno in cui la cura, nostra e degli altri, non sia più un gesto straordinario, ma diventi la normalità. Docente di Social Innovation e Marketing in numerose università (Università di Tor Vergata, Università Cattolica di Milano, Università Lumsa di Roma e Palermo), è Senior Executive Fellow di Sustainability presso SDA Bocconi. Con oltre 25 anni di esperienza nel marketing strategico, ha lavorato per multinazionali come Coca-Cola, Unilever, Barilla e Sony. Fondatrice e vicepresidente di NEVER GIVE UP, promuove una nuova narrativa sui disturbi alimentari. Collabora con il Premio Nobel Muhammad Yunus per diffondere gli Yunus Center nel mondo. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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