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Beyond the ordinary | Geethika Kanumilli | TEDxIFHE Hyderabad

Geetika Kanumilli’s journey into the fashion industry is nothing short of inspiring. From facing personal and societal challenges to carving her path in a highly competitive field, her story is a testament to perseverance and vision. In this heartfelt talk, Geetika shares how the dots of her life—her struggles, failures, and triumphs—connected to shape her success. She reveals how resilience and creativity helped her turn obstacles into stepping stones and build a thriving career in fashion.Under the theme Connecting Dots, Geetika inspires the audience to trust the process of life, embrace challenges, and believe in the power of their dreams. Her story is not just about fashion but about finding purpose amidst adversity, and her words will leave you motivated to connect your own dots toward success. Geethika Kanumilli is a Hyderabad-based fashion designer and founder of her eponymous label. Known for her blend of traditional Indian craftsmanship and contemporary aesthetics, she creates bridal and couture collections featuring luxurious embroidery, pastel palettes, and innovative designs. Her signature elements often include zardosi and zari work, with sustainable practices such as zero-waste patchwork incorporated into her creations. Despite medical challenges early in her career, including a health crisis that forced her to drop out of NIFT Hyderabad, she established her label at the age of 20. Over time, she gained prominence, with her designs worn by many top celebrities . This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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