University is a life-changing experience — not just because of what you learn, but because of how it challenges you. It places you face-to-face with uncertainty and forces you to adapt. Things won’t always go as planned, and that’s exactly the point. Stepping outside your comfort zone is what truly prepares you for the real world.We live in a time of reinvention — a kind of ground zero — where, sooner or later, you’ll find yourself standing alone, making choices that define who you are. And in that moment, a question will echo from your past: will you choose to be the child you once were, or become the person others expect you to be? Alberto es graduado en Marketing por ESIC, con un Máster en Comunicación y FELLOW de la Advance HE. Tiene 18 años de experiencia en marketing, ventas y comunicación, colaborando con marcas como Pizza Hut, Garnier y Volkswagen.Profesor en ESIC desde 2000, hoy es Director de Programas en ESIC University. Apasionado del marketing, se considera profesor por vocación y enemigo de las slides en clase. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx