Words matter, not just in how opinions of other affect us and drive responses and behavior, but how AI leverages information (any information relevant or not, true or not), and presents it back to us as a new reality. That narrative, corrupted, returns back, the word boomerang. Creating a future reality starts with us carefully selecting and curating the words we use, and the words we share with the world – family, work, social media. Joshua Berry is an author, speaker, entrepreneur, and CEO of Econic, spending the two decades evolving the what, who, and why of Fortune 500 companies and venture-backed startups. Along with his team, Joshua has sparked change in organizations like US Bank, John Deere, Procter & Gamble, Ameritas, Omaha Public Power District, Principal, and Microsoft, among others. As a facilitator of change, he focuses on overcoming limiting beliefs, adaptive leadership, and the innovation systems and mindsets that create engines for growth. His book, Dare to Be Naive: How to Find Your True Self in a Noisy World, was published in 2023 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx