Dive into the captivating world of olfaction in this enlightening TEDx talk. Beginning with the nostalgic scent of petrichor—the distinct smell of earth after rain—the speaker guides us on a journey to uncover the profound connections between scent, memory, and emotion. This talk artfully weaves together science, philosophy, and personal anecdotes to reveal how our sense of smell not only transcends time but also plays a critical role in shaping who we are. As we explore how this often-neglected sense impacts everything from our mood to our cognitive abilities, we gain a deeper appreciation for how essential our sense of smell is in navigating and enriching the human experience, even in an increasingly digital world.
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#TEDx #SenseOfSmell #Petrichor #HumanExperience #Neuroscience #Philosophy A pharmacist with a master’s in Pharmaceutical Sciences from the University of Lisbon, Joana Nobre specializes in Cosmetic Sciences, Branding, Digital Marketing, and Luxury Management. Active in the pharmaceutical industry since 2005, she has held national and international leadership roles in technical direction and communication.Joana coordinates and lectures in Cosmetic Sciences at AHED by Nova Medical School and, since 2021, has been CEO of Crème de la Crème, Portugal’s first cosmetic consulting firm. A contributor to Vogue Portugal since 2024, she writes on beauty and health literacy, authored A Brief History of Cosmetics, and delivered a TEDx talk on sustainability. Currently, she studies Aesthetics and Art Theory at NOVA University Lisbon. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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