Generación Cobaya: protejamos nuestra atención y salud mental | Roger Casas-Alatriste | TEDxLeon
En esta charla, el productor y escritor Roger Casas-Alatriste explora cómo la tecnología ha transformado nuestra capacidad de atención y nuestras relaciones. Desde el impacto del TDAH en su vida diaria hasta las estrategias de las grandes plataformas para captar nuestra atención, esta reflexión pone el foco en nuestra responsabilidad como la 'Generación Cobaya'. Descubre ideas concretas para navegar el mundo digital con conciencia, proteger nuestra salud mental y construir una relación más sana con la tecnología.
Nacido en Toronto, criado en México y curtido en Madrid, Roger Casas-Alatriste es fundador de El Cañonazo Transmedia, empresa líder en España en formatos transmedia, estrategias de branded content y producción de contenidos multiplataforma.Es vicepresidente de Relaciones Internacionales de la Branded Content Marketing Association (BCMA-España), forma parte de la Red de Industrias Creativas RIC Crea y fue director de Industria España de MestizoLab. Además, dirige desde 2012 el podcast "Su Atención, Por Favor" por el que fue incluido en la lista de Forbes 50 Best In Podcasting de España, y ha publicado el libro "Tu Atención, Por Favor" (LID Business Books).Roger es TEDx Speaker y conferenciante internacional, habiendo dado charlas y clases en países como España, México, Argentina, Colombia, Perú, Bolivia y Costa Rica, donde comparte su experiencia en innovación de contenidos y economía de la atención. Bajo su liderazgo, El Cañonazo ha marcado tendencia en el entretenimiento de marca. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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