What's the difference between charitable giving and Philanthropy? Philanthropy has a long-term impact, and is driven by four essential actions: Time, Talent, Treasure, and, most importantly, TRUST. By giving your time, sharing your talents, and contributing your treasure, you will be making a difference in the lives of those you are serving. Yet the critical act of developing Trust with those who you are focused on helping will build an even greater and long-lasting relationship with those you are uplifting, and will create an everlasting impact in your philanthropic endeavors. Barbara Wilson is a retired special education teacher, administrator and school superintendent from the San Francisco Bay Area. A long-serving member and Leader in Rotary, she was appointed as an International Service Director due to her interest in helping others around the world. Her focus has been how to best use limited resources to support projects that are sustainable and would have a long term impact, for example, a project in Nogales, Mexico, that funded micro credit to beginning entrepreneurs in that community. Barbara retired to on 2010 and joined the Ajijic Rotary Club, and was a founding member of the Chapala Sunrise Rotary Club. Since her work with the Chapala Sunrise Rotary Club, she is most proud of her ability to make connections and form relationships with other Rotary Clubs and its members, as well as private donors to bring resources for student scholarships, and projects in clean water, and sanitation, dentistry, diabetes, and kidney disease. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx