Nayana Premnath, a sustainable social media influencer, shares actionable insights on how the youth can contribute to sustainability through everyday choices and digital platforms. Drawing from her own experience as a sustainability advocate, Nayana explores how young people can leverage their voices, creativity, and social media presence to promote eco-friendly practices, reduce waste, and drive awareness about pressing environmental issues.Nayana emphasizes the power of collective action, offering practical tips for integrating sustainability into lifestyle, fashion, food choices, and digital content. Her talk inspires the next generation to embrace sustainability not just as a trend but as a mindset, empowering them to create lasting change for a better planet. Nayana Premnath is a sustainable social media influencer and the founder of The Green Circle, an upcycling marketplace that transforms textile waste into accessories and home decor. Although her degree is unrelated to her current career, Nayana’s journey towards sustainability began during her architectural studies, where she focused on Mud Architecture for her dissertation and on reviving the Handloom Industry for her thesis. Through her YouTube and Instagram platforms, she inspires thousands of Indians to adopt a more mindful and nature-aligned lifestyle. As a proponent of giving back to the community, her work in upcycling allows her to contribute to both environmental conservation and conscious consumerism. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx