Chicano artist and author Rick Cortez challenges how history is written, preserved, and shared. Through the lens of lowrider culture in San Jose, Cortez draws a bold comparison between the rise of Silicon Valley’s tech giants and the equally transformative movement happening in the streets; lowriding. Highlighting the importance of storytelling, representation, and cultural preservation, Cortez unpacks how communities like his have shaped innovation in ways often overlooked. His talk is a call to action: to honor lived experiences and reclaim narratives. Ricardo doesn’t just live in San Jose—he embodies it. With roots dating back to the 1930s, his family has witnessed his hometown evolve from orchards to a global innovation hub, fueling his passion for preserving its history. A Chicano artist with degrees from Santa Clara University and SJSU, Ricardo blends technology, sculpture, and storytelling to honor heritage while shaping the future. As Creative Director at the Miller Center for Global Impact, he applies his artistic vision to drive change. His nationally recognized work, ABCs of Lowriding and lowriderfever.com, cements him as a lowrider culture steward. With nearly two decades in public service, he balances creative vision and execution, ensuring community stories aren’t just told but lived. His art explores how people reclaim space post-pandemic, championing cultural preservation. Living in San Jose with his wife and daughter, he is on a mission to amplify the city’s voices—ensuring its spirit is celebrated for generations. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx