Miért ragaszkodunk a megszokott szokásainkhoz, még akkor is, ha a világ körülöttünk folyamatosan változik? Az emberek nehezen mozdulnak ki a komfortzónájukból, míg az állatvilág már alkalmazkodik a klímaváltozás új kihívásaihoz. Az előadás inspiráló példákon keresztül mutatja meg, hogy a rutintörés lehet az egyik legfontosabb képességünk a jövőben – legyen szó az elektromos autó forradalmáról, vagy a bajusz-növesztő mozgalomról.
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Why do we cling to our routines, even when the world around us is constantly changing? Humans struggle to step out of their comfort zones, while the animal kingdom is already adapting to the challenges of climate change. Through inspiring examples, this talk explores how breaking routines could become one of our most vital skills for the future—whether it’s the revolution of electric cars or the rise of the mustache-growing movement. PR-kommunikációs tanácsadóként elkötelezetten segíti a jó ügyeket. Korábban országos és nemzetközi TV- és rádiócsatornáknál dolgozott. 2008-ban alapított ügynökségével olyan szervezetek és cégek munkáját támogatja, amelyek pozitív hatást gyakorolnak a társadalmunkra. Szakterülete az etikus, zöld tematikájú kommunikációs tanácsadás. Egy társulat alapítójaként elkötelezetten kiáll a megoldásfókuszú klímakommunikációért és fellép a greenwashing ellen.
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As a PR and communications consultant, she is dedicated to supporting meaningful causes. She previously for national and international TV and radio channels. In 2008, she founded her own agency, supporting organizations and companies that create a positive social impact. Her expertise lies in ethical and environmentally focused communications consulting. As a founder of a professional group, she’s committed to solution-oriented climate communication and actively opposes greenwashing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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