In today’s volatile and uncertain world, how can we stay true to our values while navigating complex challenges? In his TEDx Talk, Dirk Schlünz explores the power of organizational culture in fostering agility and innovation, essential for thriving in times of ambiguity. Drawing on his experiences at Harvard, Stanford, and over 11 years within dynamic start-up ecosystems, Dirk Schlünz compares how different approaches to uncertainty and innovation can shape organizational success. He argues that by building a strong organizational culture, we can empower teams to not only survive but excel in the face of today’s challenges. Dirk Schlünz's insights reveal why embracing a culture of innovation is crucial to overcoming the obstacles we face in a rapidly changing world. Dirk Schlünz is the Managing Director of the 1. FC Nürnberg Marketing GmbH. With extensive experience in sports marketing and management, Dirk has held senior positions at leading organizations. He has completed executive education programs at Stanford University and Harvard University. His expertise spans strategic brand management, innovation, leadership, and organizational culture, making him a key figure in the sports industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx