Sure, marketing can draw customers in, but it's remarkable experiences that keep them COMING BACK. In his TED Talk, Bill Svoboda explains that successful brands achieve this through consistency, care, and creativity, turning service into a meaningful connection that makes customers feel valued and loyal. Bill Svoboda believes creativity isn’t optional—it’s what separates good from unforgettable. He launched his first company from his college dorm room, quickly landing clients like Google, Facebook, and LinkedIn. Today, as co-founder of CloseSimple, he helps over 200 Title & Escrow companies simplify and secure the real estate closing process. Bill has spoken to thousands of business leaders on customer experience, marketing, and growth—always emphasizing the small, thoughtful details that make people feel something. He’s also the author of both business and children’s books, using storytelling to spark ideas and inspire action. Whether in business or life, Bill’s mission is simple: help people think differently, care more deeply, and create moments that stick. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx