What if PR wasn’t just about press releases and reputation management but about conversations that shape the world? Samir Kapur In this talk, he unpacks the biggest shift in the industry—where content is no longer king, but conversation is. He reveals how AI, social media, and real-time engagement are rewriting the rules, and why brands that don’t listen will fade into the noise. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx. Dr. Samir Kapur is a seasoned communications leader, author, and educator with nearly 30 years of experience in public relations, corporate communications, investor relations, and strategic planning. An engineer with an MBA and dual PhDs, along with executive education from Harvard, IIMs, and NUS, Dr. Kapur leads the New Delhi branch of Adfactors PR, India’s largest PR consultancy, where he has driven impactful campaigns for brands like Tata Group, Mahindra, Samsung, Vodafone, Infosys, Ola, and Oyo. Dr. Kapur is the author of When India Votes and a regular columnist. He blends academic expertise with real-world insights to shape conversations and drive meaningful communication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx