In this practical and eye-opening talk, financial expert Michael Morrow breaks down the key principles behind financial security and long-term wealth-building. With clarity and conviction, he outlines essential “rules” that everyone—regardless of income or background—can apply to take control of their financial future.Drawing on years of experience, Michael shares straightforward strategies around saving, investing, protecting assets, and planning for life’s unexpected turns. Whether you’re just starting your financial journey or rethinking your approach, this talk provides a powerful foundation for making smarter, more confident money decisions. Mike Morrow, CFP is a MDRT member, speaker, author and commentator. Mike has been pioneering clients to their financial goals for more than 35 years. Industry peers recognize him as an expert on client engagement and client loyalty. His industry experience, coupled with a passion for client appreciation, led him to develop strategies proven to attract and retain high-quality clients are found in his popular books, The Little Book of Woww™(2016) and The Loyalty Edge (2015) and The Picture Sells the Story (2014) as well as Don’t Worry, Retire Happy for Canadians 2018 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx