Every time we scroll mindlessly, we shape algorithms hell-bent on hijacking our attention and ensnaring us in a digital labyrinth. In Navigating the Digital Labyrinth, I expose some of these algorithmic traps and equip you with personal, science-backed strategies to break the doom-scroll, reclaim your focus, and shape the life you truly desire. With a vision to redefine how technology and well-being intersect, Alexander Sica is forging innovative paths at Babson College. As a student lead for The Generator—Babson’s interdisciplinary AI lab—he aids in transformative initiatives, including a Build-a-thon that drew over 150 participants. Professionally, he channels this forward-thinking ethos into Genetic Fit Lab—a biotech venture merging wellness, fitness, genetics, and AI to create personalized, data-driven health solutions. Managing six health and fitness studios further enriches his industry experience, refining the operational and leadership skills essential for turning these innovations into reality. By uniting ethical innovation, entrepreneurial action, and human optimization, he offers a compelling model for how technology can catalyze positive change—transforming industries, improving individual lives, and inspiring us to realize our full potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx