Social Media - Building a Personal Brand Without Selling Your Soul | Fabian Sanchez | TEDxYouth@VIS

Tue May 6, 2025

For the past 2 years, I’ve worked remotely as a Business Development Manager while growing a content creator brand with 96k+ followers. In a world chasing perfection, I’ve found that sharing your real story and values builds deeper, more meaningful connections. My name is Fabian Sanchez (32), and I’ve been working remotely for the past two years as a Business Development Manager at Interprefy, a Swiss company. Alongside that, I’ve spent the last three years growing as a content creator, now with over 96k followers on TikTok and 43k on Instagram.In a world where social media often rewards perfection, building a personal brand that’s authentic and intentional is far more powerful than chasing likes. By sharing your real story and values, you can create genuine, lasting connections online—without losing yourself in the process. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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