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Reframing resistance to change | André Pereira | TEDxUniversityofManchester

Resistance to change is often seen as a problem to overcome, but what if it’s actually a valuable signal? In this thought-provoking TEDx talk, Andre Pereira, MBA challenges the traditional view of organisational resistance and offers a new perspective, one that sees resistance as a source of insight rather than a barrier. Drawing on research, real-world examples, and practical frameworks, this talk explores how leaders can harness resistance to drive meaningful, lasting transformation. Andre is a leader in the UK food and beverage industry, a published author, and an expert in organisational change. With over two decades of experience in business development and continuous improvement, he brings a fresh perspective on why resistance to change is often misunderstood—and how leaders can harness it as a powerful force for transformation This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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