In a world where complexity can overwhelm and confuse, Richard Dobson delivers a powerful message: simplicity is not a weakness — it’s your most significant competitive edge.In this insightful and energizing talk, Richard draws on his extensive experience in the financial services industry to share why the best advisors aren’t necessarily the ones who know the most but communicate the clearest. Whether you’re explaining market trends, navigating emotional conversations, or guiding clients through significant life decisions, your ability to break down complex ideas into clear, relatable messages is what builds trust and long-term loyalty. At its core, this session is about redefining how we communicate value. Richard’s message is simple: when you master the art of simplicity, you don’t just inform—you connect, influence, and inspire. Richard Dubson is dedicated to simplifying client communications for financial advisors, authoring "Make Simplicity Your Superpower" to provide practical communication strategies. Through his "applied simplistics" approach, he helps advisors clarify the why and how for clients, improving understanding and outcomes. Drawing on his experience as a former FINRA Broker-Dealer Chief Compliance Officer, he emphasizes that clear, effective communication prevents misunderstandings, protects firms, and builds stronger client relationships, proving simplicity is good business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx