A film that never reaches an audience is as good as a film that was never made. Varun Gupta, reveals the alchemy of success in cinema. He takes us behind the scenes of film marketing—how a story transforms from a script into a cultural phenomenon. From crafting a film’s identity before a single frame is watched to shaping audience emotions through branding, Varun deciphers the unseen forces that turn movies into movements. With insights from the biggest successes in Indian cinema, he unveils how marketing doesn’t just sell a film—it creates an experience, a connection, a legacy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx. Varun Gupta, an alumnus of Symbiosis Institute of Business Management, is a film marketing strategist and entrepreneur. Gupta is also the Founder and Director of MAX Marketing, a creative marketing studio offering comprehensive solutions to filmmakers. Gupta has previously worked at Dharma Productions under Karan Johar, contributing to the marketing of various films. He is recognized for his innovative approaches in promoting Bollywood cinema. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx