In her passionate talk, Navi discusses the increasingly challenging societal landscape asks us to consider a future without charities and suggests a way forward to help the no-for-profit sector thrive. Navi Aulkh is a passionate brand strategist, creative consultant, and community leader with over 15 years of experience driving meaningful change in the third sector. As the founder of Sodium & Co, Navi specialises in crafting thoughtful and impactful brand strategies that amplify the missions of charities and community organisations. Her work bridges the gap between creativity and purpose, ensuring that every project she undertakes puts people at its heart.Based in Wolverhampton, Navi is deeply committed to her local community. She is the founder of the Love My City campaign, an initiative that celebrates and empowers Wolverhampton while fostering a sense of pride and belonging. Her grassroots work has supported vulnerable groups, including children, youth, the homeless, and individuals struggling with addiction, providing hands-on support and designing sustainable solutions that inspire hope and transformation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx