How do we make clear, confident decisions in a fast-moving world full of noise and complexity? This talk explores the core ideas behind "Strategic Thinking – The Art and Science of It." It breaks down strategy into something not reserved for CEOs or consultants, but accessible to everyone navigating life, work, and leadership. Audiences are introduced to practical tools, mental models, and mindset shifts that empower better planning, sharper foresight, and more thoughtful action. Through a blend of storytelling and structured thinking, this talk reveals how to approach challenges not with panic, but with perspective. It offers a roadmap for making thoughtful choices in uncertain times, showing that strategy is as much about awareness as it is about action. Whether leading a team or making your next personal move, this TEDxUniversityofHertfordshire talk helps you think clearly, act better, and lead with intent. Raj Singh is the CEO of Innotatio Ltd. and an accomplished global strategy consultant with over 35 years of experience across 22 countries. He has held senior roles at global firms like HCL Technologies, Oracle, and Infor, and is currently a board advisor to a $2 billion private equity group. A Fellow of the Chartered Management Institute and a chartered director, Raj is also a Board of Governors member at the University of Hertfordshire. His TEDx talk unpacks the art and science of strategic thinking using real-world scenarios and lessons from his leadership journey. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx