1971 doğumlu Dr. Ecz. Başbuğ Öke, sağlık sektöründe 20 yılı aşkın tecrübesiyle özellikle ilaç endüstrisinde iş geliştirme, pazarlama ve global operasyonlar alanlarında önemli roller üstlenmiştir. Abdi İbrahim, Abbott ve AbbVie gibi ulusal ve uluslararası firmalarda yöneticilik yapmış; nöroloji ve spesifik tedavi alanlarında lider projelere imza atmıştır. Halen Eczacıbaşı İlaç Pazarlama Genel Müdürü olarak görev yapan Öke, konuşmasında sağlık sektörünün dönüşümünde yapay zeka ve hasta odaklı yaklaşımların önemine dikkat çekmiştir.
1971 yılında doğan Dr. Ecz. Başbuğ Öke, lise eğitimini 1989 yılında İstanbul Erkek Lisesi’nde, lisans eğitimini 1993 yılında İstanbul Üniversitesi Eczacılık Fakültesi’nde, yüksek lisans eğitimini 1996 yılında aynı üniversitenin aynı bölümünde tamamladı; doktora derecesini ise 2000 yılında aynı üniversitenin Biyokimya Bölümü’nden aldı. İş yaşamına 2000 yılında Bilim İlaç’ta İş Geliştirme Yöneticisi olarak başlayan Öke, 2002-2006 yılları arasında Abdi İbrahim’de sırasıyla Tıbbi Tanıtım Uzmanı, Medikal Müdür ve Ürün Müdürü olarak çalıştı. 2006-2013 yılları arasında Abbott’ta sırasıyla Kıdemli Ürün Müdürü, Grup Ürün Müdürü, Pazarlama Müdürü, Neonatoloji İş Birimi Müdürü, Solvay Entegrasyonu Proje Lideri ve Spesifik Ürünler İş Birimi Direktörü olarak görev yaptı. AbbVie oluşumunun ardından 2013-2017 yılları arasında AbbVie Türkiye’de Spesifik Ürünler İş Birimi Direktörü, 2017-2021 yılları arasında AbbVie Inc Chicago’da Kıdemli Pazarlama Müdürü ve Nöroloji alanındaki Global Pazarlama ve Ticari Operasyonlardan Sorumlu Direktör olarak çalıştı. Dr. Ecz. Başbuğ Öke iş yaşamına 1 Ekim 2021’den itibaren Eczacıbaşı İlaç Pazarlama Genel Müdürü olarak devam etmektedir. Dr. Ecz. Başbuğ Öke 14 Ekim’de gerçekleşecek olan SCI4FUTURE Sektör Zirvesinde "Geleceği Şekillendiren Sağlık Trendleri" adlı konuşmasıyla bizlerle birlikte olacak. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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