Gamification Nation: How Pakistan Can Grow via Games | Yaser Awan | TEDxFAST Faisalabad
In this dynamic TEDx talk, Yaser Awan, Director of Innovation at UCP - Takhleeq, uncovers the massive untapped potential of the gaming industry in Pakistan. With 20+ years in innovation and entrepreneurship, he shares how gamification can drive economic growth, inspire creativity, and open up new opportunities for the youth.Follow on Instagram: https://www.instagram.com/tedxfastfaisalabad With over 20 years of experience, Yaser Awan is a visionary entrepreneur and ecosystem builder. Throughout his career, he has excelled in media, advertising, hardware, e-commerce, digital solutions, and development sectors, collaborating with renowned organizations like Ignite, BAT, Karandaaz, and DFID. As a key player in developing products with over 100 million users, Yaser has raised capital for ventures and guided numerous startups in securing investment. At M-Labs, he led initiatives to put Pakistan on the global game development map, training 4,000 individuals and hosting the region’s largest Game Jams. Yaser currently serves as Director Innovation at UCP - Takhleeq, where he continues to empower startups through design thinking, customer-centric strategies, and effective business models. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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