In this engaging and insightful talk, Hrishi K explores the powerful resurgence of audio in the digital age. With a rare blend of industry experience and cultural curiosity, he takes the audience on a journey from the golden days of radio to the dynamic world of podcasts. Drawing from his decades-long career behind the mic, he shares behind-the-scenes stories of iconic broadcasts, personal turning points, and the creative shift from live radio to on-demand audio storytelling.This talk is both a masterclass in reinvention and a tribute to the enduring power of the spoken word. Whether you're a content creator, marketer, or curious listener, Hrishi K inspires you to recognise audio as not just a medium, but a movement. With warmth, wit, and wisdom, he invites the next generation to embrace this sonic revolution and find their own voice in it. Mr. Hrishikesh Kannan, widely known as Hrishi K, is a celebrated voice in Indian broadcasting with an influential career spanning radio, podcasts, and branded content. As the National Brand Head of Radio One Network, he helms the network’s content innovation and strategic growth. He is also the much-loved host of Good Morning Mumbai on 94.3 Radio One, one of India’s most popular daily morning shows.A passionate audio storyteller, Hrishi K has successfully transitioned into the podcasting era, creating some of the country's top-streamed shows. His standout series, The HrishiKay Sessions, along with Investocast and Taana Baana, exemplify his versatility across genres. With a voice that connects generations and a presence that bridges tradition and tech, Hrishi K continues to redefine how India listens. He is the recipient of numerous honours, including RAPA, Golden Mike, Promax, and EEMA Awards, and was crowned India’s No. 1 RJ in a nationwide digital vote. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx