NOTE FROM TED: This talk only represents the speaker's personal views and understanding of the brain. Theories discussed in this talk around the reptilian brain lack legitimate scientific support. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfAlberto Mattiello talks about how the human-machine relationship is the key to the future of humanity: understanding it means evolving. Starting from the three human brains – reptile (instinct), Libycus (emotions) and Cortex (reason) – he will explore how machines are following a similar but inverse path: from the intellect of language systems to the empathy of affective computing, up to the physicality of robotics. This journey reveals not only risks and biases, but above all the opportunities of a world where every technology will have a personality, transforming the way we live and work. Visionario, Autore ed innovatore, esperto di tecnologia e innovazione aziendale.??‍? Per dieci anni Alberto ha guidato Future Thinking, organizzazione internazionale, hub di accelerazione dell’innovazione di Wunderman-Thompson, ed è Head Of Innovation di Retail Hub.?️ Insegnante di Marketing e Innovazione presso importanti istituzioni, tra cui l’Imperial College di Londra e l’Università Bocconi.?Cofondatore di Eitherland, il primo ecosistema di lavoro all’aperto che ha vinto diversi premi di design, e di LabNext, riconosciuta da Wired come “il Think Tank italiano”.?Le sue teorie, tra cui Innovation Success, Brand Robotics e Multiverse AI, sono state trattate nei suoi libri, tra cui “Disruption”, “Customer Success” e “Marketing Thinking”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx