Small shifts can create powerful, lasting change. Accessible marketing isn’t just about compliance, it’s about rethinking how we communicate so that no one is made to mask. In this talk, Tania Gerard shares how businesses, from start-ups to global brands, can make simple yet effective changes to their marketing strategies that open doors to wider audiences, implement inclusivity, and drive real business success. Through practical insights, she reveals how accessibility isn’t just a tick box but how it’s a driving force for creativity, trust, and growth. Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and advocate for inclusive communication. As the Founder of www.taniagerard.co.uk Tania Gerard Digital UK, she helps companies connect with a wider range of people by improving how they communicate and make an impact. Her work focuses on the power of small, practical changes in marketing and workplace culture to create understanding, belonging, and stronger communities. A speaker and trainer, Tania shares her insights into neurodiversity and accessibility, helping bridge the gap between brands and the people they aim to reach. She also hosts ADHD Founders Unfiltered, a podcast exploring entrepreneurship and life through the lens of neurodiversity.Tania’s goal is simple: to show how small steps toward inclusivity can bring about real change and bring people together. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx