白玛先生致力于推动藏区文化的保护与传播。他担任中央电视台纪录片摄影编导，积极向世界展示藏族文化的独特魅力。这份对藏区文化的爱让他在家乡香格里拉创立了松赞的第一家精品酒店，逐步打造了全球首个藏地酒店环线，25年间将松赞的酒店数量扩展到17家，并开设了帐篷营地，为旅行者提供了沉浸式的藏区文化与自然体验。通过他的工作让更多的人了解中国的藏区，并在多个藏地的贫困地区推动了当地的可持续发展。他深信，旅游不仅是一种商业活动，更是传播和保护藏地文化的桥梁。他用松赞集团的成功经验告诉我们，商业不仅仅是追求利润，更是传递爱、播种爱、成为爱的链接。当我们怀着善意和美好去实践和行动时，就能找到商业与情怀的共生之道。 Baima Duoji is one of the most influential entrepreneurs in the realm of cultural preservation and eco-tourism in Tibet, China. He is the chairman and founder of Songtsam Group, renowned for its commitment to both protecting and promoting China’s Tibetan culture. In 1993, Baima Duoji started his career as a documentary photographer and director at CCTV, dedicating his work to bringing China’s Tibetan culture to a global audience. In 2000, he established Songtsam’s first boutique hotel in his hometown of Shangri-La, setting the foundation for what would later become the world’s first hotel circuit in China’s Tibetan region. Over the span of 25 years, Baima Duoji has expanded Songtsam's portfolio to include 17 boutique hotels, along with a tented campsite, offering travelers an intimate experience of China’s Tibetan culture and nature. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx