What if the most powerful tool you have isn't a degree or a title—but your story?In this vibrant and compelling talk, Brandon Williamson reminds us that storytelling isn't just for authors or performers—it's the heartbeat of human connection. From ancient traditions to modern-day moments, storytelling shapes how we understand the world and each other.Brandon isn’t just a storyteller—he’s a poet, an actor, a professional wrestler. But more than that, he’s a firm believer that you are a storyteller too. Whether you're in a job interview, on a first date, or presenting in front of a crowd, you're telling your story. The real question is: are you telling it well?With humor, wisdom, and insight, Brandon breaks down what makes a story fall flat—and what makes one come alive. He challenges us to raise the stakes, embrace conflict, and know our audience. Because when you craft a story that shows where you’ve been—and where you’re going—people will listen.As an educator, Brandon empowers students to take ownership of their narratives. The beauty of storytelling, he says, is that you get to choose how it unfolds. And the best stories? They’re the ones still being written.What will yours say? Brandon Williamson is a Storyteller, Creativity Consultant, Innovation Specialist, and founder of the internationally recognized Pure Ink Poetry organization in Buffalo, NY. With experience serving as a school administrator, college admissions counselor, high school teacher, college advisor, minister, poet, actor, musician, author, athlete, producer, community activist, professional wrestler, and innovator, Brandon has a great understanding of the complexities of perspective in the world of business. He is passionate about the study of creativity and its necessity for businesses and educational institutions to sustain and thrive in the constantly changing world we live in. He is the recipient of an Excellence in Education nomination as a School Administrator, and he is a recipient of the Buffalo Business First’s 40 under 40 award.If you’re ready for a great time of storytelling, performance, and play with a purpose, then come and join the poetry experience that is Brandon Williamson. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx