Through the story of Shiva and deep research into corporate social initiatives, Siddharth explores why many well-meaning projects fail and how organizations can use data-driven strategies, game theory, and impact formulas to ensure that their efforts create lasting, meaningful change instead of getting wasted. His talk challenges the audience to rethink how success in social impact is measured from planting trees that survive to building schools that stay full and inspires a smarter, more sustainable approach to making a difference. Siddharth is a passionate changemaker who began his journey at the age of 16, organizing book drives and building educational infrastructure for underprivileged children. Through personal experiences and rigorous research, he discovered that sustainable impact requires more than just good intentions—it demands smart, strategic investment of resources. Siddharth draws from game theory and impact measurement models like the Corporate Impact Performance (EIP) formula, which he co-developed, to advocate for smarter CSR initiatives. His work emphasizes how corporations can maximize their return on social investments and truly drive meaningful change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx