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Weaving Tradition into Innovation: The Art of Storytelling through Rugs | Sivan Santhosh | TEDxTKMCE

In this inspiring TEDx talk, Sivan Santosh delves into the power of storytelling in business and the transformative potential of blending tradition with modern creativity. He narrates the journey of "Neytt", a designer brand that revolutionizes his family's 107-year-old carpet business through hand-painted carpets that tell powerful stories. He emphasizes the importance of calculated risks, perseverance, and creative thinking in turning dreams into reality. Mr. Sivan Santhosh is the Founder and CEO of Neytt Homes, a sustainable high-fashion rug brand, and the Director of Operations at Extraweave Pvt. Ltd. Under his leadership, his brand gained global recognition in creating the iconic Met Gala 2023 red carpet. His dedication to sustainability and creativity makes him a visionary leader. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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