Driven by the belief that positive change stems from inspiring thought leaders, Alex recognized a common challenge: many brilliant experts struggle to have their message heard in a way that creates lasting impact. This realization fueled his mission to help leaders craft compelling stories and brands that make their ideas soar. Driven by the belief that positive change stems from inspiring thought leaders, Alex recognized a common challenge: many brilliant experts struggle to have their message heard in a way that creates lasting impact. This realization fueled his mission to help leaders craft compelling stories and brands that make their ideas soar. Alex's personal resilience is his signature. Having triumphed over cancer as a child, he frequently reframes life’s challenges as exciting opportunities—whether that’s piloting the 20,000 km Mongol Rally from Prague to Lake Baikal, DJing at Burning Man, or turning around a crisis on an oil rig in the Amazon rainforest. Stay tuned for more of Alex’s captivating insights in his TEDx talk, "Why Thought Leaders – Not Activists – Will Change the World." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx